2025.01.22 Mojo Coffee Featuring CPAG Business Matchmaking

新的一年Mojo Coffee的Scott老師與CPAG在年初舉辦了媒合會，宣告了今年執行定位：從資源的開發、串聯，點線面之間的連結，收斂回以行銷收益為主軸的推廣活動。

2023年至2024年，我們不斷致力於資源的開發、引入，無論是流量與流量之間相互加乘效應，鋪陳聲量區塊鏈的形成，還是持續開發多通路行銷的可能性與管道，為的都是持續發散、將產區推向台灣民眾的視線裡，建立民眾對於古坑咖啡的官能記憶，乃至出口行銷、逐漸站上國際舞台，與其他世界上的精品咖啡一搏高下，將古坑咖啡農們的心血結晶展示給這個世界。

一直以來Mojo Coffee的Scott老師對於產區的關懷與推廣是有目共睹的，無論是課程上的培育、經營策略諮詢輔導、產區踏查推廣乃至媒合會等，Scott老師總是願意在百忙中撥冗協助，也因此我們這次很榮幸的可以與老師一同舉辦咖啡媒合會，藉由每一次媒合會的舉辦、不停累積經驗與滾動式檢討，讓我們能夠持續學習，在未來協助農民的行銷活動上可以臻於完善，也讓我們在產區的定位行銷上能夠更加精準、施予更大的力道。

In the opening of 2025, Mojo Coffee’s Scott and CPAG kicked off the year with a matchmaking event, setting the tone for this year’s focus: morphing from leveraging resources, building connections across points and lines to planes into actual profits centered marketing-driven promotional activities.

From 2023 to 2024, we have been dedicated to resource development and integration, weither is amplified synergies between traffic sources, established a blockchain of influence or explored multi-channel marketing opportunities. All of this is done to expand visibility, bring the GuKeng coffee-producing region into the spotlight for Taiwanese consumers, and create lasting sensory memories of GuKeng coffee.

Our ultimate goal is to pave the way for export marketing, gradually entering the international stage to compete with other specialty coffees worldwide and showcase the hard work and passion of GuKeng’s coffee farmers to the world.

Scott’s long-standing dedication to the development and promotion of coffee-producing regions is widely recognized and appreciated. Whether through training programs, strategic consulting, coffee-producing region study, or business matchmaking events, Scott has always made time to provide invaluable support.

It is a great honor for us to collaborate with him on this matchmaking event. Through each event, we continuously accumulate experience and conduct rolling reviews, enabling us to refine our approach. This ongoing learning process helps us improve our support for farmers’ marketing efforts and enhance the precision and impact of our promotional strategies for the region.